Life as a project manager can be tough; if anyone needs the inspiration to keep going with leading our projects and teams, it’s us. When you find yourself constantly slamming into one brick wall after another it can be tough to stay positive and focused.
Sharing your business background goes far beyond simply telling a clever story of how you triumphed over adversity, to launch your new business. The main objective in sharing your history and the story of how you got started is to show potential teammates and investors how you landed on this business idea, and explain why you’re uniquely qualified to pursue it.
When you describe your company’s products and services in your own words, you take ownership of the way your customers perceive them. Your descriptions of the products and services you provide will depend on your audience and on what you’re trying to achieve. Start the process by thinking about the perspective of your target readers or listeners, and what you would like them to take away from your words.
What sets your product, service, and company apart from your competitors? When your market clearly sees how your offering is different from that of your competition, it’s easier to influence the market and win mind-share. Without brand differentiation, it takes more time and budget to entice the market to engage with you; as a result, many companies end up competing on price – a tough position to sustain over the long term
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Business Branding, Business Communication, Graphic Design, Logo Designs, Printing Solutions & Web Development Workbooks to share with your team, in-house or freelance designers and decision makers.
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